Marketing at Providence College

Why Study Marketing at Providence College?
Marketing is an art and a science, and students in PC’s Department of Marketing are empowered to excel in both. Our students not only learn theoretical concepts and acquire the tools and analytical skills they need to succeed, they also learn to think critically about the impact of marketing on global society. Through engaging, hands-on learning opportunities and the diverse perspectives encountered in core classes, our students gain confidence that sets them apart. In turn, they’re able to market what is most important: themselves.

A Nationally Ranked, Accredited School of Business
The Providence College School of Business, home to the Department of Marketing, joined the ranks of just 30% of U.S. business schools when it earned accreditation from AACSB International in 2012. It’s also listed by Poets and Quants as being among the top undergraduate business schools in the nation. Courses are taught in the state-of-theart, award-winning Arthur F. and Patricia Ryan Center for Business Studies, which opened in spring 2017. The Ryan Center includes specialized business computer labs, as well as collaboration, conference, and breakout rooms, and an interview suite. This unique education and learning environment — based on the power of “we” rather than the power of “me” — makes our graduates indispensable to employers and personally fulfilled.

 

What you'll study

Bachelor of Science in Marketing

Success in marketing requires quantitative and qualitative skills. Our program is designed to develop both through a broad-based business curriculum.
Courses focus on developing analytical, creative, and organizational skills, as well as the ability to communicate clearly, while teaching the practical methods for identifying and responding to consumer demands for products and services. Students are introduced to the theoretical concepts and applied tools — such as market research techniques and digital strategies — needed to succeed in today’s fast-paced global marketplace.

Our small class sizes offer opportunities to interact regularly with faculty. Several courses feature team projects that cultivate interpersonal and leadership skills, often providing opportunities to implement marketing strategies on behalf of local nonprofit organizations.

4+1 MBA Program

The 4+1 MBA Program is specifically designed for Providence College undergraduate business majors and business studies minors to obtain their MBA in one year after graduation (if enrolled full time). Students apply and complete the MBA prerequisites during their junior year. If they are admitted into the MBA Program, students take one or two MBA courses during their senior year.

Selected Courses

  • Principles of Marketing
  • Buyer Behavior
  • Promotional Strategy
  • International Marketing
  • Marketing Research
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Statistical Analysis for Business Decisions
  • Operations Management
  • Organizational Behavior

Faculty

Our faculty members in the Department of Marketing are not only experts in the field, they are creators, innovators, business owners, and thought leaders. Our faculty includes:

  • award-wining consumer marketing and product development experts who have helped to bring iconic products, such as G.I. Joe and Transformers, to the marketplace.
    marketing specialty experts who have conducted research on industry topics from international marketing to the marketing of luxury fashion brands like Gucci and Calvin Klein.
  • thought leaders who regularly present at gatherings of industry-shaping associations like the American Marketing Association, American Society for Competitiveness, and the Marketing Management Association.
  • contributors to esteemed industry publications like the Journal of Consumer Marketing, Journal of Marketing Theory & Practice, Psychology & Marketing, Journal of Current Issues and Research in Advertising, Journal of Strategic Marketing, Journal of International Marketing, and Journal of Marketing Channels.

ENGAGED LEARNING

social media fellowship trip New York City Google

Real-world-connected learning and interaction with business leaders is an integral part of a PCSB education. Our program prepares graduates to make a meaningful impact in a variety of careers, including sales, product and brand management, product development, market research, advertising, public relations, retailing, purchasing, customer relations, international marketing, and more.

With this in mind, the Department of Marketing offers an excellent variety of internship opportunities at regional, national, and international companies and nonprofit organizations including: Accenture, Adidas/Reebok, American Automobile Association (AAA), Arts and Business Council of Rhode Island, A.T. Cross, the Boston Celtics, CBS Sports, Citizens Bank, Clear Channel Communications, CNBC, Condé Nast Publications, CVS, Duffy & Shanley, Fidelity Investments, GTECH, Hasbro, Inc., Hershey, IBM, Madison Square Garden, Nestlé, Nielsen, RDW Group, Rhode Island Coalition for the Homeless, Smith Barney, and WJAR NBC10.

95%

of 2016-2020 marketing graduates are employed and/or attending graduate school

*Due to rounding, some totals may not correspond with the sum of the separate figures.


  • 89% are employed only
  • 2% are attending school only
  • 4% are employed and attending school

Selected Places of Employment/Service

  • Accenture
  • CBS Radio
  • CDM Media
  • Dell EMC
    Dunkin’ Brands Inc.
  • Elie Tahari
  • Havas Media Hearst – ELLE Magazine
  • Indeed.com
  • The Kraft Group & Affiliates
  • Mercer Mullen Lowe Group
  • National Hockey League
  • NBC Universal Nestlé
  • Olgivy & Mather
  • Starwood Hotels and Resorts
  • The TJX Corporations
  • VistaPrint
  • Wayfair

Selected Graduate Schools

  • Babson College
  • Brandeis University
  • Kingston University
  • Lynn University
  • Providence College